
PayPower
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Canadian-based Financial Technology Company
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Fintech / Consumer Banking
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Marketing Website Design
Financial Platform UX/UI Refresh
Email Communication Design
Printed Client Communication Design
Physical Card Design
Overview of Work:
Development of a brand refresh for a reloadable credit card product, including the redesign of the marketing website, digital and print communication, as well as the card redesign.
Creative Notes:
It was exciting to work on a full brand refresh for a product that hadn’t had one in a long time. We were targeting a new audience and there was a great opportunity to create something memorable, from the in-store display through the full customer journey.