Health Loyalty Canada

  • A Canadian Software Manufacturer

  • Pharmaceuticals & Healthcare

  • LinkedIn Marketing Campaign Strategy

    Direct Mail Marketing Campaign Strategy

  • Social media content design and copywriting

    Infographic design for sales communication

    Direct mail campaign design & print management

    Website design and development management

Overview of Work:

Over 7 years, multiple marketing campaigns, brand refresh projects and sales material redesigns were completed.

Creative Notes:

The biggest competitive advantage of this SaaS product was it could do the work that was previously done by many separate pieces of software. Customers were having to piece together information when running projects. This platform made things way easier for the team using it. I pushed for the “One Platform To Run It All” as the key marketing sentiment to leverage.

Informational Website

LinkedIn Ad Campaign

Direct Mail Campaign

Informational Website

Inforgraphic Design

Print Publication Advertising

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