Crestwood

Overview of Work:

A prestigious private institution in Toronto’s Don Valley brought me in to develop an umbrella tagline/statement that would be relevant for the primary, secondary and summer schools that are under the banner.

Creative Notes:

Creating a tagline that can be both agreed upon by all parties, but also stand up as a timeless statement, requires understanding who you are representing with it. I spoke with teachers and management in all three of the schools as well as with students and parents about their experience at Crestwood, prior to developing the tagline.